Njam! TV wanted to increase their online influence. Not only by growing their current audience, but also by reaching new ones.
In the past few years there has been a significant shift from TV to online. Viewers are moving from their TV screens to the interwebs, and advertising budgets are moving with them. However, that doesn't mean you can simply throw your TV shows online and hope for the best. We decided to create an online food video series, to reach those hard to reach "light TV viewers" and provide fun and snackable online recipe videos for njam!'s hungry foodies.
Viewers are moving from their TV screens to the interwebs, and advertising budgets are moving with them.
We think and plan ahead to make sure we tap into search trends and tent pole events. This leads to higher discovery and reaching new audiences.
In stead of randomly writing recipes, we look at the calendar to create videos for food related happenings, or tent pole events. This ensures that we make relevant video content that allows us to tap into search trends and get discovered by people who otherwise may never organically find your videos. For example: our Christmas related videos got great numbers, because we offered the easy and festive recipes that people were desperately looking for.
We believe in great preparation and planning, so that you always get the absolute best value for your budget.
We want to create videos that provide value for your target audience. It is our goal to create engaging formats that are simple at the same time. The simplicity is an absolute advantage, as it lets us record in bulk and lets us shoot more videos in a day. This efficiency is how we are able to offer you a great price per video, without compromising quality.
Investing in video content is absolutely great! But it's our job to make sure your investment pays off.
People love to watch videos, so creating video content is a great investment. But you can't just upload your videos and expect amazing things to happen. That's why our YouTube Certified video marketers, make sure that your videos go online perfectly optimised for search. We help you with spreading the videos on social media, to make sure your videos reach the eyeballs they deserve. We also manage your video advertising campaigns on YouTube and Facebook to give your videos that extra push.
in the year they posted the njammie! videos, their page likes went up with more than 33%!
Before getting started we determine KPIs (Key Perfomance Indicators) based on your goals. That's how we make sure you get the results you are aiming for.
We started building the njammie! YouTube channel from scratch less than a year ago. In that time our videos have ben viewed more than 460.000 times, and more than 4.500 people have subscribed to the njammie! channel. The njammie! videos on Facebook have been viewed more than 1.6 million times and. Before posting online specific video content on the njam! Facebook page, their likes increased with around 8% a year. However, in the year they posted the njammie! videos, their page likes went up with more than 33%!